If we can’t spell it, that’s OK too.
46 Comments | In: Products
September 5th, 2009
Clearly it’s part of a racing set, so the word “track” makes perfect sense. You think the staff at Hot Wheels are complete idiots?
HEY!! THIS IS INSIDE A WAL-MART – REEDIN’, RIGHTIN’ AND RITHMATIC PROFICIENCY ARE NOT REQUIREMENTS FOR ASSOCIATES!!
I MEAN, WHY THE HELL WOULD THEY BE?? ALMOST ALL OF THE CUSTOMERS ARE AS IGNORANT AS THE EMPLOYEES!
This is not the only thing I’ve seen misspelled at Wal-Mart. I know a little girl with a University of Iowa cheerleader outfit purchased at Wal-Mart and she’s cheering for the HAWKHYES.
My son has this truck. Its spelled wrong on the package but not on the truck. That to me si worse
Let me guess… made in China, right?
If you are expecting spelling to be done right, shouldn’t you strive to make sure your product is made in an English-speaking country???
September 6th, 2009
These will wind up at the 99 cent store.
There is a helicopter included so that one can fly around and survey the track during the race. It’s not misspelled, it’s supposed to say ‘track’. The weird thing about this page is the ad for ‘CircuitCity.com’ next to the picture. Didn’t they go out of business?
Oh my word. How did they miss that?! It had to go by like 500 people before it got to the stores!!! Come on now people! Speak up!
You morons!!!! We know it is supposed to say “track”. “Surveillance” is spelled incorrectly.
Nobody is saying that is should say Truck in stead of Track… I believe that is what you are inferring… we know the word Track belongs there… the word Surveillance is spelled wrong on the package. Shop at WalMart much Rob T.? And yes Circuit City stores are out of business but CircuitCity.com is not.
The funniest thing about this picture are the comments by people that can’t even find the misspelt word. C’mon, track? The word is right in the title for crying out loud.
Actually it’s not track that is misspelled, it is SURVEILLANCE that is misspelled on the package.
Reading these comments is almost as funny as the seeing the picture.
September 7th, 2009
SURVEILLANCE – this is a real word and the packaging is correct.
Check out dictionary dot com or wiki or just google the word.
I think some of the people who comment here also do a lot of shopping at Wal Mart. And @Junior – the picture shows 2 ‘L’s, not ‘IL’
Don’t be a douche. Not everyone that works at Walmart is ignorant. I work at Walmart and I’m certainly not ignorant. Don’t be mad because you’re the uncultured-stupid ass-dumb fuck-tool-douche bag king. I’m an educated woman, who happened to be laid off from my career job and HAD to take a job there so bastardize me. So, with that said; get over yourself.
Loks right to me.
Ummmmm….this is what happens when we ship American jobs oversees…and the QA folks are asleep on the job here in the US!
While Surveillance is spelled incorrectly, I believe this was intentional. It was a Mattel’s idea of a play-on-words (a poor one at that). It is supposed to be a combination of surveillance and alliance. Since the “ei” sound is only similar (an internal rhyme phoneme) and the rest of the word is identical, less the “i” after the double “l,” the play-on-words did not translate.
If you don’t believe me, take a close look at the TM stamped after the word surveilliance. They thought they were being clever, which they were. They just did not think about their target audience too closely.
This is how they spell it in China.
September 9th, 2009
babes what I find funny is you spelled overse”a”s wrong.
That’ll be worth like $3000 to collector someday! We gots to buy that!
September 11th, 2009
Hey Mike R., read Ms. Trin’s post below, and get a good look at the truck inside the box. They spelled it correctly on the truck. Mattel just screwed up the packaging; it’s not deliberate or clever.
This was obviously manufactured in Canada. Aay.
September 13th, 2009
I guess they figured most people can’t spell it either so what the hell!
September 14th, 2009
Yes, but Wal-Mart doesn’t produce or package these toys, neither do their customers nor their employees. It’s a Mattel product. So why exactly does this make Wal-Mart stupid? Target, K-Mart, or Toys-R-Us could be carrying this product as well.
September 21st, 2009
Agree with Robb. This is a Chinese manufacturing error. Not the fault of Walmart. They have the same truck at Target I bet.
September 22nd, 2009
Holy shit some of you are stupid.
Yes Junior we know SURVEILLANCE is a word – survelliance is not.
I think Mike R. is the only person (other than myself) who is right here, when saying, matel, did in fact, coin the word “survelliance”. If anything is erroneous here it is my misuse of the comma.
September 23rd, 2009
There have been a number of misspellings on hotwheels packages and cars over the years. One time they spelled Pontiac , Pontaiac. On a first responder truck it said “fisrt aid” instead of first aid. On the tailgate of a Monster truck is a tribute to our service men, only it said “severed” instead of served. I heard they the tryed to recall that mistake.
The biggest packaging error is all the cars they put on wrong cards over the years. There must be thousands of those.
September 25th, 2009
If you pay attention walking through, you can find lots of things mispelled. I wish I could remember the one I saw a little while back.. was in the toy department.. just left a letter out. Must have been cheaper to print less letters…
September 28th, 2009
@TK: Please read all the comments before commenting yourself. The box says “surveLLIance” and the actual truck inside the box says “surveILLance”. If they intended to use the misspelled word “survelliance” then why did they spell it correctly on the side of the truck?
Also, there is no trademark on the word “SURVELLIANCE” or “TRUCK SURVELLIANCE” listed at the US Patent and Trademark Office — http://www.uspto.gov
This was a spelling error. It was not intentional
October 6th, 2009
This doesn’t have anything to do w/the actual picture…but I was dropping some kids off at school a few years back, in Ft. Wayne Indiana. And the door the kids were entering had spelled ‘elementary’ wrong!! How does a SCHOOL get away with this…and was I the only one to notice this typo??? Pathetic!!
October 7th, 2009
Its supposed to be “track” you geniuses,hot wheels run on a track. Take note of the track behind the helicopter.
Damn people, seriously?
October 18th, 2009
Shame on Hot Wheels? Shame on China!
October 19th, 2009
People… I don’t want to sound like I’m defending anyone, but… You complain about mispells, and yet I see lots of them in your comments…
Should I assume you’re all chinese? Or even foreign?
Usually you make more spelling mistakes in your own language, because you don’t see the error when reading it, the brain tends to see the right word.
October 25th, 2009
It doubles as an ambuLANCE. Purposely done. Fail post.
October 29th, 2009
Spelling surveillance as “survelliance” is a clear sign that this product was “Hecho en Mexico.”
November 22nd, 2009
I dare ask
hmmm. you know i saw a tractor trailer chase on cops one night. i’m beginning to wonder if maybe this is where the driver learned he could outrun a helicopter in a semi and possibly the more valuable lesson to the demographic it seems to be targeted to.
November 29th, 2009
Corporate-grade Epic Fail!
Dear Mattel: S-U-R-V-E-I-L-L-A-N-C-E! Perhaps you should reintroduce the Speak-N-Spell? And a corporate edition for internal use, as well?
December 3rd, 2009
I think this is a HOTWHEELS screw up and not a WALMART screw up.
May 23rd, 2011
I agree with Ben.
Aoccdrnig to rseerach at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?
PS: Hwo’d yuo lkie to run tihs by yuor sepll ckehcer?
August 4th, 2011
OK! this is proof that factories have been taken over by foreigners…
September 10th, 2011
[ser-vey-luhns, -veyl-yuhns] Show IPA
a watch kept over a person, group, etc., especially over a suspect, prisoner, or the like: The suspects were under police surveillance.
supervision or superintendence. ” – Dictionary.com
I’m really not sure what all the fuss is about =/
December 19th, 2011
I’d buy the rack and keep them for ten years then sell them on eBay as a collectors item.
December 29th, 2011